Our story


Farah Kadhimi, is a visionary fashion designer whose journey has taken her from the vibrant streets of Baghdad to the far reaches of the world. Her life story is a testament to the transformative power of cultural exploration and a deep commitment to sustainability in the realm of luxury fashion.

In her twenties, Farah was captivated by the rich tapestry of global cultures. Her insatiable curiosity led her to explore diverse communities, immersing herself in the art, traditions, and fashion of each place she visited. This period of exploration laid the foundation for her unique design perspective. She pursued education in Switzerland and the UK, where she honed her craft at prestigious institutions such as Central St. Martins and the UAL that are known for their avant-garde approach to design. These experiences not only refined her technical skills but also deepened her appreciation for the intersection of culture and fashion.

During her travels and study, Farah witnessed firsthand the environmental impact of the fashion industry. This realisation sparked a profound commitment to sustainability. She became determined to create a brand that not only celebrated the beauty of global glam but also operated with a strong environmental conscience. Her designs seamlessly blend traditional craftsmanship with modern sensibilities, creating garments that stand as works of art while embodying her dedication to responsible fashion. Her brand's commitment extends beyond the runway, with ethical sourcing, eco-friendly materials, and fair labor practices.

Farah’s central vision is the empowerment of women. Her designs are not just garments but statements of strength, confidence, and individuality. By championing sustainable luxury, she seeks to inspire women to make conscious choices in their fashion consumption, fostering a sense of connection between the wearer and the world.